In order to create a product or service that customers will find irresistible and unrivalled, startups are formed.
When a startup is founded on the principles of innovation, it aims to improve existing products or generate fresh ones, disrupting established business practises in entire industries. Because of this, many startups are referred to as “disruptors” in their respective industries.
A startup is attempting to create a completely new template. For example, meal kits like Blue Bib or Dinnerly can be used to provide same service as restaurants, but with the added convenience and flexibility that sit-down restaurants can’t offer. As a result, restaurants can reach a much larger audience: tens of large number of customers instead of just a few thousand.